His death could lead to changes in the making-a-profit mentioned below as well as the punishment of athletes for classroom failure.
"Brand has forged a legacy of academic comprehensive reform at the NCAA. In the last five years, university presidents have regained a stronger control of
athletic programs. An Academic Progress Report has created a scorecard that punishes teams whose athletes consistently fail to keep up in the classroom.
His illness hit as he was beginning an initiative to let schools know that it's not wrong for them - or the NCAA - to capitalize on marketing and other
commercial opportunities as long as they meet the decorum of higher education."
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